| 标题 | Bees (board) |
| 广告公司 | Publicis Conseil |
| 广告战役 | Carrefour - The Last BeeHive |
| 广告主 | Carrefour |
| 品牌 | Carrefour |
| 首次发布日期 | 2022 |
| 行业领域 | 百货公司、超市 |
| 剧情简介 | It’s easier to change behavior when it is entertaining and iconic. As the biggest food retailer and leader of the food transition, we launched “The Last Beehive”, an educational immersive gaming experience to save bees online and generate donations to save them IRL. We created characters half-fruits/half-bees representing the fruits and vegetables that could disappear without the bees. Players needed to save them from real-life enemies : pesticides, parasites, hornets, heatwaves, etc. Everytime a bee was saved in the game, a purchasable game asset was added in the Sandbox marketplace, then sold for the benefit of bees. Indeed, all the money collected has been donated to the Beefund of the Fondation de France which finances concrete actions for preserving bees. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Digital Company | Bem Builders |
| Digital Company | MARKCHAIN |
| 首席创意官 | Marco Venturelli |
| 执行创意总监 | Alexis Benbehe |
| 美术指导 | Lucie Puybonnieux |
| 美术指导 | Alexandre PERDEREAU |
| 美术指导 | Laura Aondio |
| 文案 | Francesca Vitello |
| Global Client Lead | Marie Wallet |
| Business Lead | Aurelie Fossoux |
| 客户总监 | Elsa Azar |
| 客户经理 | Andréa Bastianelli |
| Head of Connexion and Activation Strategy | Marie Nossereau |
| Social Media Strategist | Jennifer Capestan |
| Awards Manager | Esteban Banos |
| 广告经理 | Élodie Perthuisot |
| 广告经理 | Nicolas Safis |
| 广告经理 | Hélène Labaume |
| 广告经理 | Caroline Dassié |
| 广告经理 | Aurélien Deffay |
| 广告经理 | Arthur L’Hostis |
| Operations Director | Neal Robert |
| 客户总监 | Natalia Fokina |
| Production Director | Thibault Verdier |
| 创意总监 | Adrien Mouginot |
| Senior Metaverse Builder | Eggy |
| Junior Metaverse Builder | Yaw Tha |
| 插图画家 | Ei San |
| Visual Content Producer | Arr Kar |
| Founder & CEO | Quentin Herbrecht |
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