| 标题 | Sour/Mirror |
| 广告公司 | Masashi Qanta Saqoosha Hiroki |
| 广告战役 | Sour/Mirror |
| 广告主 | Zenith |
| 品牌 | Zenith |
| Posted | 7月 2011 |
| 行业领域 | 唱片、光盘、DVD光碟及录像 |
| 哲学 | Our aim was to create an experience that engages with the band's young & tech savvy fans in a new way, and find a way to allow them to become a part of the video itself. Another challenge was to overcome the $0 budget. We used the crowd funding service ‘Kickstarter’ and successfully raised the $5,000 to use for the production. This was actually a nice way to start involving the core fans of the band and create an early buzz about the new video release. |
| 结果 | When the site was launched, it gained over 150,000 viewers in just the first 3 days. Average time spent on the site was more than 3 minutes, which is an amazing number for a microsite. This music video has gained SOUR a lot of free PR on renowned news sites and blogs. 2/3 of the visitors were accessing from outside of Japan, proving that this video has created buzz around the world, which is a big achievement for a Japanese indie band. |
| 媒体类别 | Packaging, Branding & Design |
| 制作公司 | AOI Pro. Inc. |
| 创意总监 | Masashi Kawamura |
| 导演 | Masashi Kawamura |
| 导演 | Quanta Shimizu |
| 编程人员 | Quanta Shimizu |
| 音乐 | Studio Zenith |
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