| 标题 | KRAVE Better |
| 广告公司 | Erich & Kallman |
| 广告战役 | KRAVE Better |
| 广告主 | KRAVE |
| 品牌 | KRAVE Jerky |
| 首次发布日期 | 2021 / 8 |
| 行业领域 | 食品 |
| 剧情简介 | The new “KRAVE Better” ad spot in collaboration with Shaun White highlights KRAVE as the snack brand that is bold and unexpected, striking the perfect balance between better-for-you, great taste, and fun – it’s all about craving better and having fun with it. Strategically, the campaign aims to differentiate KRAVE within a premium “Better For You” protein category full of brands built around pushing physical limits and macho humor, by depicting a more refined White. The spots illustrate White’s personal evolution, beginning with his radical teenage persona as an extreme sports phenom with iconic long, orange hair, which turns out to be a wig that gets tossed to the side as he embraces a more polished and balanced life that’s anything but boring. Coming at a time when the world is keenly watching the world’s top athletes compete in the Olympics, the campaign aims to portray the relatable story of what people want from a better-for-you, better-tasting snack. |
| 媒体类别 | 互动 |
| 长度 | |
| Chief Marketing Officer (CMO) | Rusti Porter |
| Director of Marketing | Steele Meisinger |
| 首席创意官 | Eric Kallman |
| Co-Founder | Eric Kallman |
| 联合创意总监 | Jason Goldberg |
| 文案 | Jon Northrop |
| Head of Production | Olivia Baker |
| Associate Producer | Sofia Aguilar |
| Strategy Director | Rebecca Harris |
| Strategist | Brianne Johnson |
| 客户总监 | Tony Billmeyer |
| 制作 | ContagiousLA |
| 导演 | Andrew Laurich |
| 执行制片 | Natalie Sakai |
| 制作公司制片 | Sean Barney |
| 制作设计师 | Lindsey Ferguson |
| 剪辑公司 | 1606 Studio |
| 剪辑师 | Ryan Kavanaugh |
| Assistant Editor | Chris Fontes |
| 执行制片 | Jon Ettinger |
| Production Coordinator | Sarah Porter |
| 特效 | The Mill LA |
| 执行制片 | Hillary Thomas |
| Sr. Producer | Valentina Cokonis |
| Finish Artist | Phillip Ineno |
| Finish Artist | Tim Crabtree |
| Finish Artist | Mandy Sorenson |
| Colour | The Mill LA |
| Colorist | Gemma Parr |
| 执行制片 | Krista Staudt |
| Colour Producer | Denise Brown |
| Mix | M Squared Productions LLC |
| Sound Engineer | Mark Pitchford |
| Assist Engineer | Hayley Kay |
| 制作公司制片 | Sarah Benedict |
| DP | Scott Uhlfelder |
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