| 标题 | Glass |
| 广告公司 | Ogilvy China |
| 广告战役 | Illiterate - New Citizen Program (China) |
| 广告主 | New Citizen Program |
| 品牌 | New Citizen Program |
| Posted | 4月 2009 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | Ogilvy Beijing and New Citizen Program commissioned local artists to create Bricks, Barbed Wire and Glass, three installation art pieces placed outside popular art galleries in China. The provocative installations symbolize the effects of illiteracy on children affected by relocation to cities with their migrant working parents. |
| 哲学 | Enough money was raised to commission a new school and enroll 950 new students. |
| 问题 | Statistics show that a quarter of the 21 million children who have moved to cities with their migrant working parents have no hope of getting an education. Each of the installations included information on the campaign along with a phone number to call to donate money. |
| 媒体类别 | 户外广告 |
| 执行创意总监 | Nils Andersson |
| 美术指导 | Nils Andersson |
| 创意总监 | Forest Young |
| 美术指导 | Forest Young |
| 文案 | Yuan Zhong |
| 文案 | Matthew Curry |
| 文案 | Song Yue |
| 文案 | Kweichee Lam |
| 文案 | Echoo Lee |
| 摄影师 | Johnny Pan |
| 摄影师 | Wolf Liu |
| 美术指导 | Lena Hou |
| 美术指导 | Rocky Ren |
| 美术指导 | Yu Zhenhua |
| 美术指导 | Billy Lu |
More Work
SEE ALLBricks
- 品牌:
- New Citizen Program
- 广告公司:
- Ogilvy China
Barbed Wire
- 品牌:
- New Citizen Program
- 广告公司:
- Ogilvy China