| 标题 | Despair Whirlpool |
| 广告公司 | Leo Burnett Shanghai Advertising Co. Ltd. |
| 广告战役 | Despair Whirlpool |
| 广告主 | Guangzhou Yangai Special Children Parent Club |
| 品牌 | Guangzhou Yangai Special Children Parent Club |
| Posted | 7月 2011 |
| 行业领域 | 疾病认知、救助机构 |
| 哲学 | In China millions parents of autistic children suffer in silence. Ignorance and 5000 years of superstition lead many people to believe that the parents of autistic children are being punished for past wrongs. Ostracized by their communities, and ignored by social services they often have no one to turn to for help. The Yang Ai Foundation set out to raise awareness for their plight. |
| 结果 | The event was reported on by more than 60 national and local media outlets reaching an estimated audience of more than 20,000,000 people. |
| 媒体类别 | Packaging, Branding & Design |
| 执行创意总监 | Amanda Yang |
| 美术指导 | Amanda Yang |
| 文案 | Amanda Yang |
| 执行创意总监 | Gordon Hughes |
| 美术指导 | Gordon Hughes |
| 创意总监 | Forest Young |
| 美术指导 | Forest Young |
| 设计师 | Forest Young |
| 文案 | Donna Dong |
| 美术指导 | Haibo Huang |
| 设计师 | Haibo Huang |
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