标题 | Giant Respect. |
广告公司 | Preuss und Preuss |
广告战役 | Giant Respect. |
广告主 | Daimler AG |
品牌 | Mercedes-Benz |
首次发布日期 | 2021 / 8 |
产品 | Mercedes Citan van |
行业领域 | 其他汽车 |
哲学 | In order to visually differentiate this gigantic effect, the visual concept uses exciting lightplays and dramatic perspectives which convey agility and flexibility – and thus show the true size of the new Citan. "Putting a real giant like Hafþór behind the wheel of the new Citan doesn't just strike a chord with our customers, but it also impressively demonstrates how spacious or gigantic the new Citan really is," explains Anja Gutmann, Head of Marketing Communications at Mercedes-Benz Vans. |
问题 | The new Citan is a discreet giant in the small van segment. Surprisingly spacious for a compact van, fully loaded with innovative features such as MBUX or Active Brake Assist and also visually a true Mercedes-Benz. So it's only logical that the discreet giant should be paired up with a real giant: measuring 2.06 metres and weighing in at 155 kilogrammes, Hafþór "Thor" Júlíus Björnsson provides a testimonial as part of the international market launch campaign. |
媒体类别 | 电视 |
长度 | |
Managing Director | Nina Preuss |
首席创意官 | Michael Preuss |
Client Services Director | Jana Huth |
Strategist | Jens Wages |
Strategist | Robert Meinert |
创意总监 | Maximilian Stengl |
美术指导 | Maximilian Stengl |
创意总监 | Oliver Flohrs |
文案 | Oliver Flohrs |
美术指导 | Melanie Specht |
文案 | Sebastian Flemmig |
文案 | Steffen Rollbühler |
文案 | Junior Account |
广告公司制片 | Sunna Pilz |
制作 | Czar.de (Berlin) |
导演 | Alexander Timmer |
摄影指导 | Ekkehart Pollack |
制作公司制片 | Jan Fincke |
制作公司制片 | Christian Brox |
制作公司制片 | Vincent Taeger |
后期制作 | Acht Frankfurt |
Post production campaign | Bacon X |
剪辑师 | Alexander Jurkat |
音乐 | PlayDis! |
音乐 | Georg von Den Busche |