French Red Cross - "#PLSChallenge"

1955

标题	#PLSChallenge
广告战役	#PLSChallenge
广告主	Red Cross
品牌	French Red Cross
Posted	11月 2020
行业领域	慈善机构、基金、志愿者
剧情简介	France aims to train 80% of French people in first aid within 10 years. To reach this objective, more and more young people are being trained thanks to the efforts of the Department of Education but there is still progress to make, according to a survey by SMEREP, 40% of French high school students declare that they have never received first aid training. In order to resolve this problem, Kewl (Konbini’s creative hotshop) and the French Red Cross, in its historical mission as a trainer, decided to invest TikTok, the first platform of this generation, to create the first dance challenge which aims to raise awareness and train young people in first aid measures.
媒体类别	互动
长度	111 seconds
Production (Agency)	Konbini
Chief Executive Officer (CEO)	David Creuzot
Chief Executive Officer (CEO)	Lucie Beudet
执行创意总监	Arthur King
创意总监	Guillaume Aubert
文案	Jean Ares
美术指导	Sergio Alves
Motion Designer	Jordan Beline
Motion Designer	Hugo Jacquier
Head of Agency	Stéphanie Decombe
客户总监	Thomas Devynck
客户经理	Margaux Le Grix de la Salle
项目经理	Laura Zenoni
Head of Business Development	Julien Pacull
PR manager	Marguerite Courcoux
Communications Manager	Coline Abeillon