| 标题 | Doritos Guru YouTube Channel |
| 广告公司 | Proximity Canada |
| 广告战役 | Doritos Guru - Doritos |
| 广告主 | PepsiCo Inc. |
| 品牌 | Doritos |
| Posted | 3月 2009 |
| 行业领域 | 鸡尾酒点心 |
| 剧情简介 | YouTube provides access to creators and critics en mass with 90%+ reach in Canada against the Doritos target. |
| 问题 | Playing where our audience plays, videos on YouTube create massive viral presence throughout the contest/campaign and create awareness, buzz and seeding with a focused audience of creators and critics who are all about user generated content. Doritos worked closely with Youtube to be the first advertiser to utilize their homepage takeover. The one day buy on Superbowl Sunday drove 85k visits to our Talking Toys watch page. |
| 媒体类别 | 网站 |
| 更多信息 | www.youtube.com/user/doritosguru |
| 创意总监 | John Gagne |
| 创意总监 | Ian MacKellar |
| 联合创意总监 | Jon Webber |
| 文案 | Jon Webber |
| 美术指导 | Andrew Kontra |
| 项目经理 | Jason Dick |
| Flash Developer | Lanny Geffen |
| Interactive Production Company | Stuzo Group |
| 客户经理 | Tim Welsh |
| 客户经理 | Cheryl Gosling |
| 客户经理 | Paul Lin |
| Digital Planner | Zachary Klein |
| Digital Planner | Dino Demopoulos |
| Digital Planner | Amanda Goundry |
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