CAREEM - "Careem- The Maze"

J. Walter Thompson Cairo

J. Walter Thompson Cairo Cairo, 埃及

3638

标题	Careem- The Maze
广告公司	J. Walter Thompson Cairo
广告战役	Careem- The Maze
广告主	CAREEM
品牌	CAREEM
首次发布日期	2018
行业领域	其他
哲学	The streets of our capital are notorious for their chaos, it's a concrete jungle. Try to describe it to anyone and you will feel how challenging that is, seldom does it make sense. Streets with no names, streets with changing names and streets that are streets in name only. Berlin street, Beirut street, all in Egypt. To manifest the brand point of view, a verbal navigation took the viewer on a street-focused visual journey film. Traveling through the streets of urban Egypt from a perspective never seen before in Egypt, from up high – aerial to down low in tight alleyways, showing the magnitude of the concrete jungle, we navigate through – everyday but from a brand-new perspective. A film that needs to be viewed more than once to grasp the details that is Egypt’s streets
媒体类别	互动
长度	95 seconds
Head of Creatives	Ibrahim Islam
Creative Director	Amr Hadad
Creative Director	Karim Ayesh
Creative Director	Mostafa Sherif
Art director	Youssef Hammad
Copywriter	Ahmed Waheed
Director	Maged Nassar
Business Operations Director	Ahmed Abdel Kader
Business Director	Sally Ezzat
Account Manager	Menna Hagrass
Planner	Diana George
AV Producer	Shady Abdel Aziz
Producer	Mayar Makhlouf