| 标题 | Let's make life here sweeter! |
| 广告公司 | BBR Saatchi & Saatchi |
| 广告战役 | Let's make life here sweeter! |
| 广告主 | Strauss Group Inc. |
| 品牌 | Elite |
| 首次发布日期 | 2016 / 10 |
| 行业领域 | 巧克力 |
| 哲学 | That's why, in an effort to spread goodness and celebrate a brand that makes life in Israel that much sweeter, the country's leading chocolate brand - Elite Cow Chocolate - created a video stop-motion campaign starring plasticine figures celebrating Israelis who do good.The figure's faces were inspired by the chocolate bar's unique shape with its larger cube in the middle. |
| 问题 | Focusing on the bad news that happens here and at other times showcasing the rude, boisterous and sometimes shameful misbehaviour of Israelis. |
| 媒体类别 | 电视 |
| 长度 | |
| Chief Executive Officer (CEO) | Yossi Lubaton |
| 首席创意官 | Jonathan Lang |
| 创意总监 | Idan Regev |
| 创意总监 | Sharon Refael |
| 创意总监 | Yaron Perel |
| 文案 | Eran Spanier |
| Digital Director | Idan Kligerman |
| Digital Director | Maayan Dar |
| 客户主管 | Lee Bryn |
| 客户主管 | Daniel Shvartz |
| 客户主管 | Naor Azubel |
| 制作经理 | Gali Starkman |
| 制作公司制片 | Ayelet Rotman |
| Chief Strategy Officer | Shai Nissenboim |
| 战略企划总监 | Lora Goichman |
| 摄影指导 | Benny Mali |
| 摄影指导 | Ofer Ben Yehuda |
| Line Producer | Ran Pasternak |
| 歌手 | Edan Alterman |
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