| 标题 | The gaming marathon |
| 广告公司 | Leo Burnett Israel |
| 广告战役 | The gaming marathon |
| 广告主 | Samsung |
| 品牌 | Samsung |
| 首次发布日期 | 2017 / 2 |
| 行业领域 | 家用电器和视听产品 |
| 广告口号 | Samsung gaming marathon. Run. Play. Donate. |
| 剧情简介 | SAMSUNG PRESENTS THE GAMING MARATHON WHERE YOUR RUNNING IS TURNED INTO A DONATIONIf you've ever participated in a marathon, you'll know that at every marathon event they use the chest chip and stepping pad combo as a system for measuring a runner's results. So this year, to capitalize on the massive participation in the Samsung Marathon - Israel's largest running event - we decided to HACK THE RUN FOR GOOD by turning the marathon course into a gaming track and the runners into players. How? By adding more stepping pads along the running course and turning them into game coin collection points.Every time a runner steps on one of the pads, he collects a coin which is registered in real time via his chest number chip, added to our database and turned into real money. At the end of the marathon, the sum accumulated is then donated on behalf of the runner to the charity of his choice. From our preliminary data, participation numbers are set to hit a new record high with 40,000 runners attending from all over the world (from over 40 different countries) so we're talking about lots of money that will be making a difference for many people. Now that's worth running for! |
| 媒体类别 | 游戏 |
| 长度 | |
| Chief Executive Officer (CEO) | Adam Polachek |
| 执行创意总监 | Ami Alush |
| 文案 | Oren Ben Naim |
| 文案 | Oded Zur |
| 美术指导 | Meital Miller |
| 制片 | Menny Zarhia |
| 客户总监 | Limor Michaeli |
| 客户经理 | Tseela Freund |
| 客户主管 | Inna Tubin |
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