Barclay's Women Football League - "The Unstoppable BWSL Continues"

Dark Horses

Dark Horses London, 英国

383

标题	The Unstoppable BWSL Continues
广告公司	Dark Horses
广告战役	The Unstoppable BWSL Continues
广告主	The Football Association (FA)
品牌	Barclay's Women Football League
首次发布日期	2022 / 9
行业领域	运动队、体育活动
剧情简介	After the Lionesses won Euro 2022, women’s football has never been more popular. To keep momentum going and remind fans of the drama unfolding every week in the WSL, we created a season launch campaign showing the women’s game as one unstoppable journey. Capturing the excitement of a season in 30 seconds, we used 129 clips and stills that were individually rotoscoped and cut out. These were then pieced together into an animated collage combining multiple animation techniques, graphic design and stop motion. The result: a rich, multi-layered edit that dynamically tracked passages of play while representing the entire WSL.
媒体类别	电视
长度	30 seconds
制作公司	Electric Theatre Collective
后期制作	Electric Theatre Collective
执行创意总监	Steve Howell
创意总监	Josh Pearce
广告公司制片	Andy Walsh
音效设计公司	Wave
创意团队	Hannah Rendell
创意团队	Lara Hallam
Business Director	Caroline McCulloch
客户经理	Mike Warren
导演	Ewan Jones Morris
制作公司制片	Andy Salem