| 标题 | Amy |
| 广告公司 | FCB London |
| 广告战役 | Stop abuse before it starts |
| 广告主 | National Society for the Prevention of Cruelty to Children |
| 品牌 | NSPCC |
| 首次发布日期 | 2013 / 4 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 剧情简介 | The film depicts a four hour old baby girl, Amy, in her hospital crib. Amy narrates from the future to describe the horrific abuse that is destined to be inflicted on her. The hypnotic backing track, by Brian Eno, and softly shot scene are in powerful contrast to the hard and disturbing message. |
| 哲学 | To drive donations to the NSPCC by highlighting the issue of child abuse, and explain how the NSPCC helps prevent this abuse. |
| 媒体类别 | 影视 |
| 长度 | |
| 创意总监 | Al Young |
| 文案 | Simon Cenamor |
| 美术指导 | Raymond Chan |
| Other | Keren Bester |
| Other | Susie Shing |
| 客户总监 | Charlie McDevitt |
| 制片 | Dave Clark |
| 媒介公司 | OMD |
| 制作公司 | Stink Films |
| 导演 | Yann Demange |
| 剪辑师 | Ian Berry |
| 后期制作 | The Mill London |
| 音频后期制作 | Nick David |
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