| 标题 | Green |
| 广告公司 | Y&R Israel |
| 广告战役 | Creating wonder out of basics - Strauss Group |
| 广告主 | Strauss Group Inc. |
| 品牌 | Strauss |
| Posted | 3月 2009 |
| 行业领域 | 食品 |
| 剧情简介 | For the sake of the campaign, and working under the concept: "Creating wonder out of basics" we recruited the world famous Artist: Piven. Choosing him for the campaign seemed only natural. A perfect fit as his trademark attribute is his ability to turn the tiniest basic things into real works of art. |
| 问题 | Piven created 12 new characters made exclusively from a wide range of Strauss company products and brands. While the TV commercials focus on the creative process and showcase Piven's unique way of working complete with dilemmas and all, the print ads present the 12 lovable characters proving wonder can indeed be created from basics. |
| 媒体类别 | 平面 |
| 市场 | 以色列 |
| 后期制作 | Gravity |
| 执行创意总监 | Gideon Amichay |
| 创意总监 | Yoram Levy |
| 创意组长 | Lior Zaid |
| 美术指导 | Ayelet Chen |
| 美术指导 | Tani Zipper |
| 文案 | Matan Yedidya |
| 广告公司制片 | Shira Robas |
| 导演 | Rani Carmeli |
| Artist | Hanoch Piven |
| Branding Director | Zeev Ravid |
| 设计师 | Roi Davidson |
| 设计师 | Kamil Mekhti |
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