| 标题 | Fashion Week: Backstage 1 |
| 广告公司 | AlmapBBDO |
| 广告战役 | True Fashion |
| 广告主 | Alpargatas |
| 品牌 | Havaianas |
| 首次发布日期 | 2020 / 2 |
| 行业领域 | 鞋类 |
| 哲学 | We used actual snapshots of models wearing Havaianas backstage on Fashion Weeks to show what fashion people wear when they’re not on the catwalk: Havaianas, of course. |
| 问题 | We had to show Havaianas as a desirable brand in the fashion world, but also without losing its popular appeal. Not very hard, because it’s true: Havaianas were not among the sponsors of Fashion Week. But they are always seen backstage, since fashion people actually wear them –even without a contract. The campaign took advantage simply by going straight to the point. |
| 结果 | Awareness: Havaianas reinforced its image as a fashionable flip flop, getting more attention (and with a lot less investment) than if the brand had actually sponsored NYFW. |
| 媒体类别 | 平面 |
| 长度 | |
| 执行创意总监 | Ricardo Chester |
| 执行创意总监 | André Gola |
| 执行创意总监 | Marcelo Nogueira |
| 文案 | Daniell Rezende |
| 创意总监 | Fernando Duarte |
| 创意总监 | Henrique Del Lama |
| Planning Supervisor | Aline Martinez y Alonso |
| Planning Supervisor | Janaina Agostini Lôbo |
| 美术指导 | Breno Ribeiro |
| 首席创意官 | Luiz Sanches |
| 客户经理 | Warley Vieira |
| 客户总监 | Mariana Silveira |
| 客户总监 | Fabíola Loureiro |
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