Sönke Schmidt
执行创意总监 at Philipp und Keuntje GmbH
Hamburg, 德国
标题Chicken
广告公司
广告战役 Tasteless
广告主 Veganz Group AG
品牌 Veganz
Posted1月 2021
行业领域 食品
剧情简介 These lovingly detailed 3D-generated illustrations were created with subtle story elements to illustrate that meat is “tasteless”. And that you can do better – simply by enjoying a delicious, meat-free veganz product instead.We created individual illustrations for the three general kinds of meat: pork, chicken and beef. For each motive we developed a unique character design, created a particular “tasteless” story and put them into an individual, accompanying setting. In this, every animal character showcases a typical “tasteless” human behaviour: the pig takes a nasty selfie, the party cow flashes her udders and the drunk chicken crashes the office party in a foul way. These three affectionately crafted pieces of art create a funny change of perspective, showing viewers that for humans to eat animals is tasteless. And that there is a tasty alternative that is better in so many ways: plant-based meat.
媒体类别 平面
首席创意官
执行创意总监
执行创意总监
执行创意总监
美术指导
文案
文案
项目经理
Art Buyer
CGI
CGI
后期制作

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