| 标题 | Innovate or Die Contest |
| 广告公司 | Goodby Silverstein & Partners |
| 广告战役 | Innovate or Die Contest |
| 广告主 | Specialized Bicycle Components, Inc. |
| 品牌 | Specialized |
| 首次发布日期 | 2008 / 1 |
| 产品 | Innovate or Die Pedal-Powered Machine Contest |
| 行业领域 | 休闲与运动设备 |
| 剧情简介 | Google, Specialized Bicycles, and Goodby, Silverstein & PartnersBay Area companies that share a passion for innovation, technology and the environmentare excited to announce the winner of the Innovate or Die Pedal-Powered Machine Contest. The contest challenged participants to create a pedal-powered solution for offsetting climate change. When it comes to efficient energy use, the bicycle leaves all other modes of transport in the dust; for the same effort required to walk three miles, a person can easily travel 15 miles by bike. |
| 哲学 | "Aquaduct" was the brainchild of five California-based design students who wanted to address the 1.1 billion people in the world who don't have access to clean drinking water. The pedal-powered machine successfully transports and filters water without burning fossil fuels or wood, which contributes to a reduction in CO2 emissions. To see the winner and five runners-up, go to www.innovate-or-die.com. |
| 媒体类别 | 海报 |
| Media Rep. | Carmella Petitt |
| Media Rep. | Sunny Gettinger |
| 媒介总监 | Christine O'Donnell |
| 客户经理 | Ashley Weber |
| 客户经理 | Zoe Kretzschmar |
| 文案 | Nick Prout |
| 美术指导 | Frank Aldorf |
| Broadcast Producer | Timothy Plain |
| Interactive Producer | Jonathan Percy |
| 美术指导 | Wyeth Koppenhaver |
| 创意总监 | Rich Silverstein |
| 动画 | Colin Trenter |
| 3D Animator/Compositer | Colin Trenter |
| Graphics Producer | Alison Plansky |
| 创意总监 | Randy Stowell |
| 制作公司 | KNI |
| Interactive Producer | Erin Dahlbeck |