| 标题 | Graffiti Général |
| 广告公司 | BETC Paris |
| 广告战役 | Graffiti General |
| 广告主 | BETC |
| 品牌 | BETC Digital |
| 首次发布日期 | 2014 |
| 行业领域 | 广告公司 |
| 广告口号 | BETC Graffiti Général |
| 剧情简介 | BETC Paris is moving offices. The ad agency's new building is distinctive: the Magasins Généraux in Pantin. Abandoned since 2004, it has become a haven for graffiti artists around the world. In order to celebrate the artworks created there before renovations begin, BETC Paris has launched Graffiti Général, which offers a 3D tour of the site online... Aware that some may baulk at the idea of an advertising agency erasing years of graffiti heritage, Graffiti Général is BETC's way of offering a permanent record of the site as it stands today. The website offers the chance for viewers to visit the building virtually, and gives detailed information on over 40 of the artworks in there, as well as about the artists. Visitors can also add their own grafitti to the building online, so the history of the building can continue to evolve, albeit only virtually. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 更多信息 | http://www.graffitigeneral.com/ |
| 音效 | Kouz Production |
| 执行创意总监 | Rémi Babinet |
| 客户经理 | Rémi Babinet |
| 执行创意总监 | Stéphane Xiberras |
| 客户经理 | Stéphane Xiberras |
| 客户经理 | Miranda Salt |
| 创意总监 | Ivan Beczkowski |
| 客户经理 | Ivan Beczkowski |
| 文案 | Romain Pergeaux |
| 客户经理 | Eugénie Lefebvre |
| 客户经理 | Xavier Blairon |
| 美术指导 | Loris Cormoreche |
| 客户经理 | Caroline-Melody Meyer |
| Interactive Development | Thibault Dargeou |
| 客户经理 | Charlotte de Bardies |
| 美术指导 | Julien Derreveaux |
| 美术指导 | Simon Franckard |
| Interactive Development | Maxime Montegnies |
| Interactive Development | Simon Doury |
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Graffiti General Teaser
- 品牌:
- BETC Digital
- 广告公司:
- BETC Paris
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