标题 | Fake |
广告公司 | J. Walter Thompson London |
广告战役 | Fake |
广告主 | Kimberly-Clark Worldwide, Inc. |
品牌 | Andrex |
Posted | 1月 2009 |
行业领域 | 卫生纸,纸巾 |
问题 | Although most toilet paper shoppers agree that Andrex is higher quality, they sometimes buy other brands when tempted away by price and promotions The job at hand, then, was to remind shoppers why using Andrex is not something they should compromise. The message of the TV was that the Andrex brand has no substitute. |
媒体类别 | 电视 |
长度 | |
剪辑公司 | Marshall Street Editors |
执行创意总监 | Russell Ramsey |
创意总监 | Dominick Lynch-Robinson |
美术指导 | Roydon Turner |
文案 | Jamie Thompson |
广告公司制片 | Eira Ellis |
客户企划 | Sophie Lewis |
客户企划 | Jennifer Baldwin |
客户总监 | Tamara Holland-Martin |
客户总监 | David Laffan |
导演 | Martin Brierley |
制作公司 | Bare Films |
剪辑师 | Kate Owen |