| 标题 | Blast Off - Landscape |
| 广告公司 | Deutsch NY |
| 广告战役 | Proofs - Olympus |
| 广告主 | Olympus Corporation |
| 品牌 | Olympus |
| 首次发布日期 | 2008 / 10 |
| 产品 | Stylus 1030 SW |
| 行业领域 | 家用电器和视听产品 |
| 剧情简介 | The campaign establishes a big style and personality that demonstrates the Olympus brand. Each advertisement highlights a specific proof that tells the story of the cameras and also communicates their excellent image quality. The Stylus SW creatives showcase situations that are typical for Stylus SW users and where traditional camera owners would wince. |
| 哲学 | The Proofs campaign begins in October and will target consumers making purchases in the peak fall/winter buying season. Reaching specific targets, the ads will appear in men's and women's lifestyle, general interest, travel, parenting and photo magazines, including People, Sports Illustrated, ESPN Magazine, National Geographic Traveler, Outside, Real Simple, Popular Photography & Imaging, Outdoor Photographer, Parenting Magazine, and Baby Talk among other titles. The campaign is proof that Olympus lets you capture it all, especially great pictures. |
| 结果 | Two print ads for the Stylus SW Series bring humor and drama together to prove the unique benefits of the line. One entitled Blastoffproof shows a young boy in a kitchen ready to launch a Stylus SW camera on a spatula catapult, demonstrating its shockproof design. |
| 媒体类别 | 平面 |
| 市场 | 美国 |
| 首席创意官 | Heh Assoc |
| 集团创意总监 | Morgan Carroll |
| 集团创意总监 | George Decker |
| Director of Broadcast Production | Jim Frame |
| 摄影师 | Embry Rucker |
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