Nando's South Africa - "Car Hire"

Black River FC

Black River FC Johannesburg, 南非

3595

标题	Car Hire
广告公司	Black River FC
广告战役	Ama Visitors (2010)
广告主	Nando's
品牌	Nando's South Africa
首次发布日期	2010 / 6
行业领域	餐馆与快餐
剧情简介	This Campaign - flighted around the time of the 2010 Soccer World Cup - pokes fun at the misconceptions that potential tourists have about South Africa.
哲学	Implore South Africans to give the foreigners what they expect when they arrive by proving all of their misconceptions right and giving ‘Only i-best to ama-visitors” (a campaign line that mixed a local language – Zulu – with English to create a humorous, locally relevant call to action). This particular ad focused on the misconception that wild animals roam the streets in South African cities.
问题	Nando’s, a Peri-Peri chicken restaurant, wasn’t an official sponsor of the 2010 FIFA World Cup. We needed to find a way to shine over this period and become a “local” spot for both tourists and South Africans alike. We were not only tasked with breaking through the clutter, but also increasing the customer count by 18%.
结果	The advertising campaign assisted in doubling the meals sold. The promotional meal contributed 6% to overall sales for that period. Nando’s market share of the Fast Food industry increased from 15.6% before March to 16.2% in July 2010.
媒体类别	杂志
制作公司	Humanoid
导演	Terence Neale
广告公司制片	Henri Smit
美术指导	Meryke Naude
执行创意总监	Ahmed Tilly