标题 | Your Airline's Either Got It Or It Hasn't |
广告公司 | Y&R London |
广告战役 | Your airline's either got it or it hasn't - Virgin Atlantic |
广告主 | Virgin Atlantic |
品牌 | Virgin Atlantic |
首次发布日期 | 2010 / 10 |
行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
广告口号 | Your airline's either got it or it hasn't |
剧情简介 | Featuring the strap-line "Your airline's either got it or it hasn't", the campaign takes the viewer on a metaphorical flight with Virgin Atlantic - guiding them through a surreal and glamorous world of airline iconography and dramatising how it feels to fly with the airline. |
哲学 | Virgin Atlantic launches its first fever global TV campaign as it looks to strengthen its recovery from recession and reinforce the airline's "it" factor. |
媒体类别 | 影视 |
Soundtrack | Feeling Good |
执行创意总监 | Mark Roalfe |
文案 | Pip Bishop |
美术指导 | Chris Hodgkiss |
制作公司 | Partizan London |
导演 | Traktor |
广告公司制片 | Jody Allison |