Alberto Lopes
Partner and Executive producer at VetorZero/Lobo
São Paulo, 巴西
标题Bad Ideas
广告公司
广告战役 Bad Ideas
广告主 CCR
品牌 CCR
首次发布日期
行业领域 其他
哲学 Latin American highway concession operator CCR teamed up with agency Heads and global creative studio LOBO to bring fresh color to this new driving safety PSA with light-hearted animations, casting “bad ideas” behind the wheel as mischievous monsters with their own unique personalities, directed by Alton. From driving drunk and multitasking with texts to declining using a seatbelt, risky business increases traffic accidents and puts the driver and those around them in danger.
In addition to the spot, the LOBO’s character designs are being used in print and outdoor media, as well as starring in a campaign microsite where the user can send a Responsa card to a friend who drives responsibly–or a Bad Idea card, if that’s the case.
媒体类别 Web Film
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