| 标题 | He's Coming Home |
| 广告公司 | House 337 |
| 广告战役 | He's Coming Home |
| 广告主 | Women's Aid |
| 品牌 | Women's Aid |
| 首次发布日期 | 2022 / 11 |
| 行业领域 | 反对家暴、性虐待 |
| 哲学 | A chilling highlights that domestic abuse can become more frequent or severe during big football tournaments, including the FIFA World Cup. The tournament takes place in winter for the first time this year, when the cold and dark will mean that more fans than usual will choose to stay at home to watch the games. For many women, it is a time of fear, where existing domestic violence can increase, with incidents going up by as much as 38% (University of Lancaster). While football does not cause domestic abuse, existing abuse can intensify around key tournaments, meaning that increased awareness can help the charity to save lives. House 337’s campaign reassures these women that they are not alone and reminds us that, if we can all come together as a nation to support a football team, we can also come together to tackle domestic abuse. |
| 媒体类别 | 户外广告 |
| 长度 | |
| 导演 | Sara Dunlop |
| 执行创意总监 | Jo Moore |
| 创意总监 | Chris Ringsell |
| Senior Creative | Charlotte Watmough |
| Senior Creative | Holly Fallows |
| 执行制片 | Melody Sylvester |
| 制作公司制片 | Tess Mitchell |
| 执行制片 | Tess Mitchell |
| Business Director | Kat Thompson |
| Design Director | Aaron Pacey |
| Head of Production | Victoria Fischer |
| 制作 | Anna Hashmi |
| Location Manager | Johnny Hopkins |
| 剪辑师 | Bill Smedley |
| 着色 | Matt Turner |
| Flame Artist | Jasmine Cooper |
| Flame Artist | Chris Tobin |
| Flame Artist | Phil Oldham |
| 后期制作 | Ollie Ireland |
| 摄影指导 | Harry Wheeler |
| Head of Strategy | Georgina Murray-Burton |
| Strategy Director | Laura Sammarco |
| Senior Social Strategist | Paul Lynch |
| PR Senior Account Director | Marianne Roberts |
| 客户经理 | Catia Fernandes Poon |
| 广告公司制片 | Tash Dean |
| 项目经理 | Chelsea Chapman |
| Artist | Corbin Shaw |
| 摄影师 | Felicity Crawshaw |
| 制作经理 | Alice Pitt Carter |
| Production Assistant | Katie Scott |
| Content Playback | Ryan Booth |
| 制作设计师 | John Ebden |
| Props | Simon Clift |
| Props | Nick Turnbull |
| Editing Producer | Ellie McNaughton |
| Editing Producer | Charlie Dalton |
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