| 标题 | Color Pattern |
| 广告公司 |
Deutsch NY
|
| 广告战役 |
Proper Attire - Planned Parenthood
|
| 广告主 |
Planned Parenthood Federation of America, Inc.
|
| 品牌 |
Planned Parenthood
|
| Posted | 9月 2008 |
| 产品 |
PROPER ATTIRE condoms
|
| 行业领域 | 公共安全、保健及卫生
|
| 广告口号 | Required for entry. |
| 剧情简介 | PROPER ATTIRE condoms were created especially for the fashion-conscious woman who values style and top-notch quality. Unlike any other condom brand, every element of PROPER ATTIRE condoms has been inspired by the world of fashion, from the PROPER ATTIRE brand name and the chic packaging created by fashion designers, to the fig leaf logo showcasing clothing in its most primitive form. |
| 哲学 | Be proud. Buying PROPER ATTIRE condoms shows that you're willing and able to combine your chic personal style with your commitment to health and safety. |
| 问题
| PROPER ATTIRE condoms were specifically designed to encourage women to feel more comfortable about carrying and buying condoms. So there's no need for you to feel embarrassed by the thought of buying condoms anymore. |
| 媒体类别 |
平面
|
| 市场 | 美国 |
| 首席创意官 |
Heh Assoc
|
| 集团创意总监 |
Nathan Hunt
|
| 文案 |
Nick Bayne
|
| 美术指导 |
Creativewerks
|
| 设计师 |
Richard Chang
|
| 摄影师 |
Marco Guerra
|
| Retoucher |
Judith Tucker
|
