IKEA - "Her Boyfriend"

BBH Singapore

BBH Singapore Singapore, 新加坡

12158

品牌: IKEA
国家: 新加坡

广告主: IKEA

标题	Her Boyfriend
广告公司	BBH Singapore
广告战役	IKEA- Now, There's Choice
广告主	IKEA
品牌	IKEA
首次发布日期	2017 / 11
行业领域	百货公司、超市
哲学	BBH Singapore teases audiences with the promise of ‘Choice’ to launch IKEA’s third new store in Malaysia, the biggest in Southeast Asia to date. There are some things in life you can't choose. Like your mother-in-law or your daughter’s boyfriend or even your wife’s beloved cats. But a new campaign - for the IKEA Tebrau store in Johor Bahru - reveals that with a new IKEA in town, you can choose from thousands of home furnishing pieces to ease the many tensions domestic life brings. The campaign features four films, supported by digital, TV, print, outdoor and radio.
媒体类别	互动
长度	30 seconds
市场	马来西亚
摄影指导	Christos Voudouris
执行创意总监	Joakim Borgström
创意总监	Joakim Borgström
制片	Chong Wendi
导演	Nano Tidone
创意总监	Nikhil Panjwani
文案	Nikhil Panjwani
文案	Keng Chien Hong
美术指导	Ronald Bunaidi
美术指导	Soo Yeon Bae
Head Of Planning	Rebecca Ash
客户经理	Chloe Fair
导演	Augusto G Zapiola
制作公司	Argentina Cine
Producer	Chong Wendi
Planning Director	Rebecca Ash
执行创意总监	Joakim Borgström
创意总监	Joakim Borgström
客户经理	Abbas Zafar
客户总监	Chloe Fair
音乐作曲家	Bigotes Musica
剪辑师	Lee Hwee
后期制作	The Quiet Lab
制作公司	Argentina Cine Buenos Aires
Co-Director	Nano Tidone
Director	Augusto Zapiola
Production Service Company	Two Monkeys Bangkok