| 标题 | The News You Need To See |
| Brief | On the 22nd of March 2018, the day after Human Rights Day, we launched a new national newspaper, ‘The Daily Abuse - News you need to see’. It documented real abuse stories of victims from the day before, 360 of them, and brought them into the public eye. Each article, served as a voice for the victim. Each story, an honest account readers had to relive in detail, in order to get the message; that yesterday, on Human Rights Day, 360 women’s rights were abused. And that today, tomorrow, and every day that follows, will be no different. Proving, you can’t turn the page on the daily abuse. The Daily Abuse was distributed nationwide and handed out at busy intersections in city centres. Alongside the roads that lead to the intersections, women of all ages and races, stood firmly against the daily abuse, serving as human streetpoles holding up boards with the 360 news headlines. |
| 广告公司 | Joe Public |
| 广告战役 | News you need to see |
| 广告主 | People Opposing Women Abuse |
| 品牌 | POWA |
| Posted | 1月 2019 |
| 行业领域 | 反对家暴、性虐待 |
| 剧情简介 | POWA (People Opposing Women Abuse) is a leading South African feminist, women’s rights organization that provides both professional services, and engages in advocacy in order to ensure the realization of women’s rights and thereby improve women’s quality of life. POWA is committed to enhancing the quality of life of all women and girls. The brand envisions a safe and equal society intolerant of all forms of violence against women and girls in all their diversity, where they are treated with respect and dignity and their rights are promoted. This is the vision the brand works tirelessly towards day after day. |
| 媒体类别 | 案例研究 |
| 创意总监 | Roanna Williams |
| 创意总监 | Claudi Potter |
| 文案 | Roanna Williams |
| 文案 | Jack Malepa |
| 文案 | Devorah Suttner |
| 文案 | Claudi Potter |
| 文案 | Haydn Corke |
| 文案 | Jeanine Vermaak |
| 文案 | Leago Sehere |
| 文案 | Leigh Tayler |
| 文案 | Michelle Mckenna |
| 文案 | Sarah Forbes |
| 文案 | Marjolein Rossouw |
| 文案 | Tshepo Tumahole |
| 文案 | Buyani Duma |
| 文案 | Lillian Van der Merwe |
| 文案 | Ubuhle Zwane |
| 文案 | Henno Gous |
| 文案 | Jeanne Lloyd |
| 文案 | Elizabeth Fourie |
| 文案 | Mbali Zondo |
| 文案 | Jed Mowat |
| 美术指导 | Hannes de Beer |
| 美术指导 | Roanna Williams |
| 摄影师 | Red Head Studios |
| 摄影师 | Jono Wood |
| 制作公司 | African Motion Picture Company |
| 导演 | Mile Goodall |
| 制作公司制片 | Julia Klein |
| 广告公司制片 | Nikki Shackleford |
| 插图画家 | Zamani Ngubane |
| 执行创意总监 | Roanna Williams |
| 首席创意官 | Pepe Marais |
| 首席创意官 | Xolisa Dyeshana |
| 客户经理 | Kelly Emerton |
| 客户经理 | Amber Mackeurtan |
| Strategist | Leigh Tayler |
More Work
SEE ALLReality Check
- 品牌:
- Nedbank
- 广告公司:
- Joe Public
What The Flying Fish?!
- 品牌:
- Flying Fish
- 广告公司:
- Joe Public
Mzansi Celebs
- 品牌:
- Chicken Licken
- 广告公司:
- Joe Public
Down in the Dumps
- 品牌:
- Chicken Licken
- 广告公司:
- Joe Public
Nyathi Rider
- 品牌:
- Chicken Licken
- 广告公司:
- Joe Public
Feed Their Craving
- 品牌:
- Chicken Licken
- 广告公司:
- Joe Public
Clan Beat
- 品牌:
- Castle Milk Stout
- 广告公司:
- Joe Public
Doctor
- 品牌:
- Nedbank
- 广告公司:
- Joe Public
ID Photo
- 品牌:
- Nedbank
- 广告公司:
- Joe Public