| 标题 | Page Push |
| 广告公司 | Tequila-ME |
| 广告战役 | Page Push |
| 广告主 | Emirates Today |
| 品牌 | Emirates Today |
| Posted | 4月 2008 |
| 产品 | Daily Newspaper |
| 行业领域 | 报纸、杂志、书籍 |
| 哲学 | STRATEGY/RELEVANCE: Context-based messaging. Target executives on business portals, where users typically search for news and information (content), and drive traffic to the e-newspaper. CREATION: The banner dramatically demonstrates the effect of its brand promise small in size, heavy in content on the web page, catching the user by surprise |
| 问题 | Communicate the brand promise of small in size, heavy in content. |
| 结果 | The e-newspaper saw a substantial increase in both number of visits and subscriptions during the event period |
| 媒体类别 | 互动 |
| 长度 | |
| 美术指导 | Rafael Guida |
| 创意总监 | Raman Minhas |
| 创意总监 | Preethi Mariappan |
| 设计师 | Chaitanya Kolwanker |