Darmon Milano - "Armando"

Grey United Milan, 意大利

5081

标题	Armando
广告公司	Grey United
广告战役	Soften yourself - Darmon
广告主	Darmon Milano
品牌	Darmon Milano
Posted	7月 2008
产品	Darmon Cashmere
行业领域	男装
广告口号	Soften Yourself
剧情简介	The campaign was developed into 3 subjects, 3 portraits of people wearing Darmon cashmere.
哲学	We wanted to break the ties with the previous communications, opting for a witty and unusual communicative style which is rare in fashion. There are no classic fashion models, but people looking mad, bad and dangerous to know. Definitely no oil paintings, then. The head 'Soften yourself' plays wittily with the visuals, emphasizing the softness of Darmon fabrics, 'hoping' that its extraordinary softness would go beyond the simple tactile experience and actually mellow even the harshest personalities.
问题	Darmon Milano is a brand with a long tradition in fashion, and its name is a guarantee of style and quality. The main object of the press campaign was the cashmere line; the objective was to differentiate the brand from the glossy, often too uniform communication typical of its sector.
媒体类别	杂志
市场	意大利
执行创意总监	Pino Rozzi
执行创意总监	Roberto Battaglia
文案	Luca Beato
美术指导	Micol Talso
摄影师	Paolo Zambaldi
Art Buyer	Maria Benenati
客户主管	Marianna Tognini
客户主任	Andrea Monteverdi