| 标题 | RIP Simon the Sloth |
| 广告公司 | VML (formerly VMLY&R) |
| 广告战役 | RIP Simon the Sloth |
| 广告主 | TradeMe NZ - lifedirect.co.nz |
| 品牌 | TradeMe NZ - lifedirect.co.nz |
| 首次发布日期 | 2018 |
| 行业领域 | 网站（不包括互联网服务供应商） |
| 剧情简介 | Simon the Sloth was the cuddly longterm mascot of insurance aggregator Lifedirect, but over time he had lost his relevance with a younger audience. So, in a dramatic one-off TV spot, the agency killed him. Yup. Fell off a cliff. The campaign was a real-time demonstration of life’s unpredictability and the significant benefits of life insurance. And no, Simon wasn't brought back to life later! |
| 媒体类别 | 平面 |
| 长度 | |
| Regional CCO | Paul Nagy |
| 执行创意总监 | Tom Paine |
| Creative | Arizona Doolan |
| Creative | Lizzie Baird |
| Creative | Sam Deane |
| Head of TV Production | Anna Kennedy |
| Head of Motion | Amanada Sassano |
| Managing Director | Fleur Head |
| Account Manager | Andy Graham |
| Planner | Matt Saunders |
| Experience Director | GREG WHITHAM |
| Executive Digital Producer | Petra Skoric |
| Experience Director | Terry Yee |
| Digital Developer | Ash Crockett |
| Digital Developer | Kyle Ho |
| Social Strategy Manager | Alisha Dixon |
| Managing Director/EP - Flying Fish | James Moore |
| Executive Producer - Kaleidoscope | Paul Stephenson |
| 制作公司 | Flying Fish |
| 制作公司 | Kaleidoscope |
| Sound Designer | Franklin Rd |
| VFX Artist | Amanda Sasano |
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