标题 | Wanasa Mkamela |
广告公司 | Horizon FCB |
广告战役 | Ramadan |
广告主 | Unilever |
品牌 | Lipton |
首次发布日期 | 2024 / 3 |
行业领域 | 咖啡,茶,巧克力饮料,早餐饮料 |
剧情简介 | As the iftar comes to an end, a simple cup of Lipton tea becomes the catalyst for transformation. What begins as a quiet after iftar moment soon blossoms into an animated gathering, reflecting the insight that tea can extend the evening, enhancing gatherings and making them more memorable. With every dip of Lipton tea, the gathering keeps growing, friends and family arrive, and the house comes alive with the vibrant scenes of Ramadan – from captivating TV shows to the lively clatter of baloot card games, keeping the spirit alive until the early hours, culminating in Suhoor. |
哲学 | The agency’s approach ensured that while the campaign speaks to a younger audience, it also maintains a universal appeal, keeping all other target audiences engaged in the celebration of togetherness that Lipton tea invokes. |
媒体类别 | 电视 |
长度 | |
广告经理 | Ozge Onur |
广告经理 | Carla Lazkani |
广告经理 | Haris Ali |
Chief Executive Officer (CEO) | Mazen Jawad |
Managing Director | Reham Mufleh |
执行创意总监 | Mohamed BARECHE |
联合创意总监 | Thomas Gheorghiu |
联合创意总监 | Bassam Doss |
Senior Art Director | Ahmed Montaser |
广告公司制片 | Hicham Soubra |
广告公司制片 | Mariam Adel Awad |
广告公司制片 | Antoine Nassif |
客户总监 | Sarah Cartier |
Motion Designer | Mohamed Ibrahim |