Mohamed BARECHE
Executive Creative Director at Horizon FCB
Dubaï, 阿拉伯联合酋长国
标题Wanasa Mkamela
广告公司
广告战役 Ramadan
广告主 Unilever
品牌 Lipton
首次发布日期 2024 / 3
行业领域 咖啡,茶,巧克力饮料,早餐饮料
剧情简介 As the iftar comes to an end, a simple cup of Lipton tea becomes the catalyst for transformation. What begins as a quiet after iftar moment soon blossoms into an animated gathering, reflecting the insight that tea can extend the evening, enhancing gatherings and making them more memorable. With every dip of Lipton tea, the gathering keeps growing, friends and family arrive, and the house comes alive with the vibrant scenes of Ramadan – from captivating TV shows to the lively clatter of baloot card games, keeping the spirit alive until the early hours, culminating in Suhoor.
哲学 The agency’s approach ensured that while the campaign speaks to a younger audience, it also maintains a universal appeal, keeping all other target audiences engaged in the celebration of togetherness that Lipton tea invokes.
媒体类别 电视
长度
广告经理
广告经理
广告经理
Chief Executive Officer (CEO)
Managing Director
执行创意总监
联合创意总监
联合创意总监
Senior Art Director
广告公司制片
广告公司制片
广告公司制片
客户总监
Motion Designer

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