| 标题 | The Big Sofa Test |
| 广告公司 | krow Communications |
| 广告战役 | The Big Sofa Test |
| 广告主 | DFS |
| 品牌 | DFS |
| 首次发布日期 | 2017 / 3 |
| 行业领域 | 室内家具 |
| 剧情简介 | In this Aardman campaign for DFS, we see lead character Dawn - a Quality Administrator from the DFS workshop in Yorkshire - as she visits an independent sofa-testing site and sees a DFS sofa put through its paces in a series of stringent quality tests. Aardman’s unique approach to animation helps bring to life these rigorous tests in an engaging, charming and entertaining way. We hear from Dawn, in her own words, as she explains why DFS sofas are built to last, outlining the tests they are all put through. “One’s like a 16-stone fella sitting down on it 18 times a day for 15 years,” she tells us, while ‘The Big Sofa Test’ TV spot serves to communicate how every sofa is quality tested and comes with the reassurance of a 15-year guarantee. In the voiceover, we hear Dawn herself. Her life-like, handmade fabric character is brought to life via stop motion animation, with the attention to detail shown by the expert team at Aardman mirroring the craftsmanship at DFS and which has made the sofa brand such a British success story. The painstaking animation also serves to reinforce the handcrafted nature of each DFS sofa. |
| 媒体类别 | 电视 |
| 长度 | |
| 创意总监 | Darryl George |
| 创意总监 | Jon Mitchell |
| 美术指导 | Jon Mitchell |
| 文案 | Darryl George |
| 执行创意总监 | Nick Hastings |
| Business Director | Blake Armstrong |
| 客户总监 | Felicity Pelly |
| 客户经理 | Camilla Renny-Smith |
| 广告公司制片 | Emma Rookledge |
| 制作公司 | Aardman |
| 导演 | Jay Grace |
| 执行创意总监 | Steve Harding Hill |
| 制片 | Stephanie Owen |
| 制作经理 | Louise Johnson |
| Production Coordinator | Hannah Campbell |
| Storyboard Artist | Rob Richards |
| Character Designer | Krystina Litten |
| 摄影指导 | Jeremy Hogg |
| 美术指导 | Helen Javes |
| 模型制作 | Chris Entwhistle |
| Mini Sofa Prop Makers | Scary Cat Studios |
| 剪辑师 | Ben Craske |
| 后期制作 | Aardman |
| 后期制作 | The Mill London |
| 音效设计公司 | Evolutions and Jungle Studios |