Ocado - "Zoom by Ocado"

St. Luke’s Communications

St. Luke’s Communications London, 英国

1399

品牌: Ocado
国家: 英国

广告主: Ocado

标题	Zoom by Ocado
广告公司	St. Luke’s Communications
广告战役	Zoom by Ocado
广告主	Ocado
品牌	Ocado
首次发布日期	2022 / 6
行业领域	在线零售、网上商店
哲学	Ocado Retail, the world’s largest dedicated online grocery retailer, is launching its new advertising campaign for Zoom by Ocado the rapid grocery delivery service, which will appear until 18 September 2022. The new 360o campaign, devised by St Luke’s, takes a fresh, fun take to Zoom by Ocado which offers an unbeatable range of over 10,000 products – delivered at incredible speed, for the London area. The 30-second ad features fun humanised, animated grocery items wearing motor-cycle helmets lining up to get to destinations quickly, retaining freshness. The voice-over uses rhyming couplets to introduce “controversial pizza toppings (pineapple)”; “or that extra kick to get your tongue popping (chillies)”; to “something to make your porridge less bland (raspberries)”. The endline is “Zoom by Ocado – the speedy grocer app with mountains of choice.” Zoom by Ocado targets Londoners who can opt for delivery within 60 minutes or select a one-hour time slot; and showcases the online retailer’s incredible range at great prices and value. The campaign will appear across VOD, OOH, DOOH, social and digital display, with media planning and buying, through location marketers Pintarget.
媒体类别	Integrated Media/360 Activation
长度	30 seconds
广告经理	George Dean
广告经理	Zoe Hannah
广告经理	Jess Ely
首席创意官	Alan Young
创意合伙人	Julian Vizard
创意团队	Alexandria Bailey
创意团队	Joaquín Olascoaga
Head of Photography & Illustration	Daniel Moorey
广告公司制片	Dee Antoniou
Agency Planner	Tara Ellis
Business Director	Rosie Gilligan
客户总监	Chloe Boothby
客户主管	Hettie Shirtcliffe
CG Artist	Richard Green
制作公司	Loop Corp
导演	Richard Green
后期制作	Richard Greenwood
Sound Designer	Chris Southwell
后期制作	Bubble TV
设计师	Peter Mould
Media planning/buying	Pintarget
Senior Client Executive	Ginny Childs
Client Director	Vanessa Lenton