| 标题 | Puskitas |
| 广告公司 | Sra. Rushmore |
| 广告战役 | The Best of Us - Olympics |
| 广告主 | International Olympic Committee |
| 品牌 | olympic.org |
| Posted | 7月 2008 |
| 行业领域 | 运动队、体育活动 |
| 广告口号 | The best of us |
| 剧情简介 | Alex Puskitas is a fictional, underdog athlete that incorporates all we want to express with the «Best of Us» campaign. He is capable of overcoming the odds and bringing out his best in order to achieve his goals. |
| 哲学 | He symbolizes the spirit of the athlete - the participation and striving to be your best. |
| 问题 | the objective of the IOCs 2007/8 promotional campaign is to communicate the key Olympic values of Excellence, Friendship and Respect to a global youth audience. |
| 结果 | The global campaign will be rolled out in a phased approach in the run-up to the Beijing 2008 Olympic Games and beyond. |
| 媒体类别 | Web Film |
| 长度 | |
| 广告经理 | Melinda May |
| 执行创意总监 | Miguel García Vizcaíno |
| 创意总监 | Carlos Alija |
| 美术指导 | Jesús Morilla |
| 客户企划 | Laura Sampedro |
| 客户经理 | Clemente Manzano |
| 客户经理 | Carlos Solchaga |
| 客户经理 | Rocio Cáceres |
| 广告公司制片 | Paul Severn |
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