| 标题 | Virtual smog |
| 广告公司 | Bartle Bogle Hegarty Shanghai |
| 广告战役 | Smog Hijack |
| 广告主 | WWF |
| 品牌 | WWF |
| 首次发布日期 | 2014 / 10 |
| 行业领域 | 环境与生态问题 |
| 剧情简介 | This year, WWF wanted to focus their efforts for Earth Hour on fighting the smog. China experienced the worst smog it has ever had in 52 years, with the Air Quality Index (AQI) some days soaring 40 times the WHO health limit. As smoggy days were becoming as frequent as regular ones, Chinese citizens were besieged with helplessness and “pollution fatigue”. Momentum to act on the problem was starting to wane. How do we remind them that the fight against the smog isn’t over. How do we push them into action? We invaded the last place in China with clean air – their digital space. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 制作公司 | FUGUMOBILE SHANGHAI |
| 首席创意官 | Johnny Tan |
| 美术指导 | Nicola Chung |
| Senior Copywriter | David Tsai |
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