标题 | Endless Possibilities |
标题 (原始语言) | Unfolding Timbaland |
广告公司 | Verizon Creative Marketing |
广告战役 | Unfolding Timbaland |
广告主 | Verizon |
品牌 | Verizon X Samsung Z |
首次发布日期 | 2021 / 8 |
行业领域 | 个人无线通讯 |
哲学 | To highlight the endless possibilities of the new Samsung Flip phone, Verizon and Samsung asked Current to collaborate with Timbaland to create an AI generated song based off your twitter information. Current trained and refined a machine learning model that uses the Timbaland song "Endless Possibilties" as a primer and then generated a unique version of the song for every user. Users would tweet at the Verizon twitter account and a custom twitterbot would pull the publicly available data including number of followers, twitter handle, location etc and use that data to influence the custom version of the song. In addition, the AI generated version of the song was mixed with a dynamicly generated video which was customized using the same twitter userdata. The twitterbot then tweeted a DM back to the user with their custom video and version of the so |
媒体类别 | Branded Content |
长度 | |
剪辑公司 | Jake To The B |
Offline | Jake Benjamin |
执行制片 | Matthew Anderson |
着色 | Honest Labor |
Colorist | Shawn King |
Color Producer | Max Macnow |
Artist | Timbaland |
Digital studio | Current Studios |
项目经理 | Austyn Hardie |
Lead Machine Learning Developer | Joey Farrell |
Lead Full Stack Developer | Stephane Hockenhull |
Developer | Grady William |
制作公司 | The Busy LA Girl Media Co |
导演 | Rodney Lucas |
Production Supervisor | Farah Khadjetourians |
Assistant Director | Franco Parente |
摄影指导 | Wojciech Kielar |
Steadicam Operator | Osvalso Silvera |
Location Manager | Adam Schwarz |