标题 | HBO Voyeur |
广告公司 | BBDO New York |
广告战役 | HBO Voyeur - Home Box Office |
广告主 | Home Box Office, Inc. |
品牌 | HBO |
Posted | 4月 2008 |
产品 | hbovoyeur.com |
行业领域 | 电视、广播节目与电视台、电台 |
哲学 | HBO used the trifecta of an outdoor event, web film, and interactive website to display their capabilities in the art of storytelling. Last summer in Manhattan a giant life-size movie was projected onto the side of an apartment building. It appeared to show what was happening inside the individual apartments, with individual inhabitants going on with their domestic activities. Passersby could seemingly peek into the lives of the city dwellers. A website was also launched with a dedicated blog and a unique web film titled "The Watcher" to add suspense and increase interaction and audience engagement. HBO's effort earned mention in New York Magazine as "brilliant" and "highbrow". One million unique viewers saw the online content in the first three weeks with fully half of HBO's On Demand viewers watching it within the first week. Original music was composed to fit each story. |
媒体类别 | 案例研究 |
长度 | |
美术指导 | David Carter |
创意团队 | David Carter |
创意团队 | Brian DiLorenzo |
创意团队 | Mike Smith |
文案 | Mike Smith |
文案 | David Carter |
文案 | Greg Hahn |
创意团队 | Greg Hahn |
创意团队 | Bill Bruce |
创意团队 | David Lubars |
广告公司制片 | Jiffy Iuen |
广告公司制片 | Brian DiLorenzo |
导演 | Jake Scott |
制作公司 | RSA Films |
客户主管 | Rob Rawley |
客户主管 | Tara DeVeaux |
客户主管 | Juliane Sunderland |
客户主管 | Jessica Mailloux |
制片 | Fran McGivern |
制片 | David Mitchell |