| 标题 | Sofa Boy |
| 标题 (原始语言) | Menino Sofá |
| 广告公司 | J. Walter Thompson Brazil |
| 广告战役 | Setting Exercise Bikes Free |
| 广告主 | Nestlé |
| 品牌 | NESCAU |
| Posted | 5月 2014 |
| 行业领域 | 咖啡，茶，巧克力饮料，早餐饮料 |
| 广告口号 | The energy to make history out of the everyday |
| 剧情简介 | Who can say they have never seen a stationary bike sitting in the corner of a room, unused and gathering dust? Like them, many children and young adults spend their day stationary, stuck on the couch in front of the TV or computer. Nescau, Nestlé's malted chocolate beverage brand in Brazil, had recently changed its positioning to take a more critical stance against kids sedentary lifestyles, and the dangers of a life without exercise, but keeping it on the positive side. With JWT Brazil, Nescau took these abandoned exercise bikes to the streets, transforming them into regular-use models. The project, “Freedom for Stationary Bikes” (#bikeNescau) stood as a testament to the brand’s new motto, “The energy to make history out of the everyday.” The first transformed bikes, which you see children riding in the film, have been named Anacletta, Palitta and Bigotte. |
| 媒体类别 | 电视 |
| 长度 | |
| 首席创意官 | Ricardo John |
| 美术总监 | Fabio Simoes |
| 创意总监 | Hernán Rebaldería |
| 创意总监 | Santiago Dulce |
| 文案 | Erick Mendonça |
| 文案 | Fernando Duarte |
| 美术指导 | Robison Mattei |
| 美术指导 | Pedro Hefs |
| 客户企划 | Isabella Mulholland |
| 客户企划 | José Lucas |
| 客户企划 | João Caputi |
| 客户经理 | Wilson Negrini |
| 客户经理 | Renata Buess |
| 客户经理 | Marcelo Spina |
| 项目经理 | Patrícia Waissmann |
| 媒介总监 | João Dabbur |
| 媒介总监 | Clara Bianchini |
| 媒介总监 | Silôe Neves |
| 媒介总监 | Wagner Sena |
| RTV | Marcia Lacaze |
| RTV | Fafa Oliveira |
| Graphic Producer | Flavio Schaefer |
| Graphic Producer | Flavio Colella |
| 广告经理 | Antonio Diogo |
| 广告经理 | Mônica Lopes |
| 广告经理 | Carolina Belingieri |
| 剪辑师 | Márcio Canela |
| 制作公司制片 | Hungry Man |
| 导演 | Gualter Pupo Animações |
| 后期制作 | Quanta Post |
| Sound Producer | Timbre |
| 电影 | Gito Fernandez |
| Bike Producer | Israel Nicolau |
| Bike Producer | Mauricio Bevilacqua. |