| 标题 | The Real Cost/Straw City |
| 广告公司 | FCB Worldwide |
| 广告战役 | Straw City |
| 广告主 | FDA - Food and Drug Administration |
| 品牌 | FDA - Food and Drug Administration |
| 首次发布日期 | 2016 / 11 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | Everyone knows the timeless classic “The Three Little Pigs,” but what if big bad wolf smoked cigarettes as a teenager and was unable to huff, puff and blow down the little pig’s straw home. The wolf is left outside struggling for air because smoking takes the air away from even the biggest and baddest. “Straw City,” the latest campaign from FCB New York for the FDA, shows the devastating, real cost of smoking as a teen – resulting in loss of potential and permanently stunting the growth of lungs. |
| 媒体类别 | 互动 |
| 长度 | |
| Account Management | Jeff Tarakajian |
| Account Management | Suzanne Santiago |
| 客户总监 | Dimas Adiwiyoto |
| 客户主管 | Mallika Rao |
| Director of Integrated Production | LeeLee Groome |
| 制片 | Maria Garelli |
| 制片 | Kate Leahy |
| 执行创意总监 | Gary Resch |
| 创意总监 | Liem Nguyen |
| 创意总监 | Justin Chen |
| 美术指导 | James Meiser |
| 文案 | Cecile Robertshaw |
| 制作公司 | Morton Jankel Zander (MJZ) |
| 导演 | Carl Erik Rinsch |
| 剪辑师 | Jamie Foord |
| Editorial Company | Rock Paper Scissors |
| Music Company | Groove Guild |
| Visual Effects Company | Home |
| Lead Artist | Colin Renshaw |
| 制作公司 | Alt.vfx |
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- 品牌:
- Food and Drug Administration
- 广告公司:
- FCB New York