| 标题 | Left Me For Pretzels |
| 广告公司 | Saatchi & Saatchi NY |
| 广告战役 | Snyder's of Hanover Nashville Hot Left Me For Pretzels |
| 广告主 | Campbell's |
| 品牌 | Snyder's of Hanover Nashville Hot |
| 首次发布日期 | 2023 / 7 |
| 行业领域 | 薯条、薯片和薄脆饼干 |
| 哲学 | Snyder's of Hanover® is turning up the heat this summer with a flavor that has made its mark on the fried chicken scene: Nashville Hot. Snyder's of Hanover® Nashville Hot Pretzel Pieces are seasoned with the fiery heat of chili pepper and a tangy touch of pickle flavor to capture that bold, signature Nashville Hot taste. This namesake flavor is a new favorite among Gen Z, Millennials and Gen X, according to recent consumer research from Circana. Snyder's of Hanover Nashville Hot Left Me For Pretzels Snyder's of Hanover Nashville Hot Left Me For Pretzels To support the launch, country singer and larger-than-life chicken crooner, Travis Byrd is releasing "Left Me For Pretzels," a heartbreaking ballad about how his beloved Nashville Hot flavor is leaving him for new Snyder's of Hanover® Nashville Hot Pretzel Pieces, on TikTok. Fans are encouraged to view and interact with the post. Select fans will receive a limited-edition vinyl of the new country hit. When asked about the breakup that inspired the track, Byrd replied, "I just wish they weren't so dang good together." Snyder's of Hanover® Nashville Hot Pretzel Pieces are available now at retailers nationwide including Target, Walmart, Kroger, and more, in a 11.25 oz. bag for an SRP of $4.79. Be sure to check out the song on social media by visiting @SnydersofHanover on TikTok and @Snyders_Hanover on Instagram and tag us to show how you're enjoying Snyder's of Hanover® Nashville Hot Pretzel Pieces |
| 媒体类别 | 互动 |
| 长度 | |
| Soundtrack | 'Left Me For Pretzels' by Travis Byrd |
| Chief Marketing Officer (CMO) | Janda Lukin |
| 广告经理 | Chris Tutor |
| 广告经理 | Brandon Goodman |
| 广告经理 | Bethridge Toovell |
| 广告经理 | Lara Nicotra |
| 广告经理 | Brian McCloskey |
| 广告经理 | Kara Colety |
| 广告经理 | Matt Venutrella |
| 广告经理 | Nick Hammit |
| 首席创意官 | Marcos Kotlhar |
| 执行创意总监 | Dustin Tomes |
| 执行创意总监 | Nick Kaplan |
| 创意总监 | Evan Schultz |
| 联合创意总监 | Marie Strycharz |
| 联合创意总监 | Pedro Sampaio |
| 联合创意总监 | Emily Galvin |
| 文案 | Danny Todesca |
| 文案 | Jake Marchant |
| 广告公司执行制片 | Mary Morgan |
| Broadcast Producer | Reid Pierce |
| Business Affairs Manager | Mike Heaton-Grill |
| Vice President (VP) | Caitlin Reynolds |
| 客户总监 | Rebecca Hickman |
| 客户主管 | Kristina Renaud |
| 项目经理 | Jessica Nazzareno |
| Strategy Director | Kris Weldon |
| Strategist | Ali Gomez |
| 媒介公司 | Spark Foundry |
| Chief Executive Officer (CEO) | Sarah Kramer |
| Account Manager, Media | Jennifer Byrnes |
| 媒介总监 | Rebecca Kantor |
| 媒介企划 | Madison Kopack |
| Social Director | Jordan Arenas |
| 导演 | Sheena Brady |
| 制片 | Annalise Rowane |
| VFX/Post Production | PXP Studios |
| 剪辑师 | Matt Slamowitz |
| 剪辑师 | Julia Marshall |
| Assistant Editor | Doug Zaner |
| Editorial Producer | Michelle Rand |
| Music / Sound Design | Overcoast |
| PR Agency | Zeno Group |
| PR Account Supervisor | Gina Petraglia |
| 歌手 | Travis Byrd |
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