| 标题 | Portraits |
| 广告公司 | Iris |
| 广告战役 | Portraits |
| 广告主 | Fiat Chrysler Automobiles |
| 品牌 | JEEP |
| 首次发布日期 | 2016 / 2 |
| 行业领域 | 轿车 |
| 剧情简介 | We don’t make Jeep®. You do. Our story is your story. In celebration of our 75 years, we salute the faces and the vehicles that embody the spirit of the Jeep brand. Share your story with us using #MyJeepStory. Portraits Official 2016 Jeep Super Bowl Commercial.An incredible milestone for an incredible brand calls for something that breaks the normal category clichés. Over the past 75 years, it’s the drivers that have made Jeep what it is today.The “Portraits” spot tells the unique Jeep brand story, using 66 carefully curated portraits. Using a surprising vertical format combined with a captivating VO, we get the viewer to focus on the eyes of Jeep and its drivers to reimagine the unbelievable story of the brand. “We don’t make Jeep. You do.” recognizes the global truth that the rightful ownership of the brand resides within its worldwide community of fans, followers and drivers. Airing in Super Bowl 50, we saw an immediate reaction from Jeep fans all over the world as they posted their Jeep stories with #MyJeepStory and engaged with extended content online. Our USA Today cover wrap hit newsstands across America the following morning, bringing to life the power and humanity that Jeep has come to be known for. |
| 结果 | Key Results 58% increase in traffic to Jeep.com 189% increase in traffic to 75th anniversary page 13.6M video views (highest number of views for an FCA Super Bowl spot ever!) Winner of the Super Clio for best ad of the big game |
| 媒体类别 | 电视 |
| 长度 | |
| 更多信息 | http://www.iris-worldwide.com/work/jeep-super-bowl/ |
| 剪辑公司 | Cutting Room New York |
| 后期制作 | Light of Day |
| 执行创意总监 | Lisa Bright |
| 创意总监 | Sean Reynolds |
| 联合创意总监 | Marcus Liwag |
| 美术指导 | Marcus Liwag |
| 文案 | Winston Noel |
| 制作公司制片 | Susan Willis |
| 执行制片 | Guy Quinlan |
| 执行制片 | Melissa Lubin |
| 客户企划 | Dipti Bramhandkar |
| 客户经理 | Allison Benoit |
| 剪辑师 | Merritt Duff |
| 设计师 | Nicole Monzon |
| 设计师 | David Penn |
| 音乐 | Kristin Dyrud |
| 音乐 | Jim Cox |
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