标题 | Chopper |
广告公司 | adam&eveDDB |
广告战役 | The smarter choice - Anheuser Busch |
广告主 | Anheuser-Busch |
品牌 | Bud Light |
首次发布日期 | 2008 / 5 |
行业领域 | 啤酒,苹果酒 |
广告口号 | See the light |
剧情简介 | “Chopper” shows a gardener using a remote control helicopter to get his garden in shape whilst his neighbour struggles with his shears |
哲学 | First TV advertising developed specifically for the Irish market |
问题 | Launched in 2006, Bud Light has been seen as a low alcohol “girly” beer to date by the Irish, however at 4.1% ABV (where “standard lagers average 4.3%) this was clearly a misconception that needed to be challenged – Bud Light is the smarter choice because it has a standard ABV but is lower in carbs and calories. BRIEF Position Bud Light as mainstream beer to overcome product misconceptions |
媒体类别 | 电视 |
长度 | |
市场 | 爱尔兰 |
Soundtrack | Airwolf |
广告经理 | Alex Smith |
创意总监 | Mike Crowe |
美术指导 | Rob Messeter |
导演 | John O'Hagan |
制片 | Emma Cairns |
Media Planner | Jenny Byrne |
广告公司制片 | Phil McCluney |
客户企划 | Adrian Hinds |
客户总监 | Paul Matuszczyk |