46664/Coca-Cola - "Make Everyday Special"

WE ARE Pi

WE ARE Pi Amsterdam, 荷兰

9350

品牌: 46664/Coca-Cola
国家: 荷兰

广告主: Coca-Cola Company

标题	Make Everyday Special
广告公司	WE ARE Pi
广告战役	Make Everyday Special
广告主	Coca-Cola Company
品牌	46664/Coca-Cola
首次发布日期	2015 / 3
行业领域	软饮料，奎宁水
广告口号	Make everyday special for less than five euros
剧情简介	Coca-Cola is rolling out a campaign across The Netherlands to celebrate the launch of its new 4x1.25L value pack. Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life.
哲学	Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life. The TV ad is part of a wider campaign that includes outdoor, print,digital and in-store. The campaign has been created specifically for the Dutch market, led by Coca-Cola Netherlands. Senior Brand Activation Manager, Jeroen Lampe said: “We are very excited about this new launch and believe that the campaign,delivering a functional message in a very compelling and engaging way, is going to help consumers understand the added value of this new pack.” WE ARE Pi Creative Director; Barney Hobson said, “We looked to capture the great heritage Coca-Cola has for championing real moments of connection. In this case we focused on making mundane moments momentous”. The campaign launches on 11th March.
媒体类别	电视
长度	31 seconds
Soundtrack	Kilomash - “I’ll be on that new $@#%” &Chris de Burgh - “Lady in Red”
创意总监	Barney Hobson
创意总监	Rick Chant
Design Director	Nessim Higson
Creative	Kaz Salemink
Managing Director	Alex Bennett Grant
Managing Partner	Patrick Garvey
客户经理	Sam Speed
Strategy Director	Jessica Perri
执行制片	Kimia Farshidzad
项目经理	Ambar Surastri
Business Affairs	Barrie Williams
制作公司	Hazazah
导演	Billy Pols
摄影指导	Wouter Westendorp
Line Producer	Cynthia Fidder
制作经理	Tjalf Melle
剪辑师	Kim Hinrichs
Grade/Online	Glassworks Amsterdam
Music/Sound	Amp Amsterdam
音乐	Kilomash - “I’ll be on that new $@#%”
音乐	Chris de Burgh - “Lady in Red”