| 剧情简介 | 2 Two years of pro bono work. Millions of dollars of donated media spots. Seven corporate partners. Twenty publishers on board. Fifty cents from every jar of Coles “sause” sold. A target of $1m. Eight hospitals. 500,000 sick kids. One idea: Curing homesickness. This is CHE Proximity’s latest campaign, launching today for and with the Sydney Children’s Hospital Foundation. The Foundation asked CHEP to drive up donations by answering a big question: What’s the one thing that connects all children in hospital, regardless of their sickness, age or location? So they asked those kids. And their parents. Their doctors, the cleaners, the people who brought their food in. And they realised that every physical illness is underpinned by an emotional condition: homesickness – for ballet classes, their dog, their siblings. Or even for ‘Mum’s sause’. |
