| 标题 | Reactions |
| 广告公司 | Dare |
| 广告战役 | Reactions |
| 广告主 | Time to Change |
| 品牌 | Time to Change |
| 首次发布日期 | 2011 / 3 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | An office worker imagining the possible reactions of his colleague (who has been away from work with a mental health problem) when he asks how he is feeling. The creative ends with his colleague’s real reaction – ‘I’m ok, thanks for asking’ – in an attempt to debunk people’s fears, showing how ridiculous people's negative assumptions are. It introduces the new strapline: ‘It’s time to talk. It’s Time to Change.’ |
| 问题 | Debunk people's fears and awkwardness around mental health problems, so they feel more comfortable to talk about them. |
| 媒体类别 | 影视 |
| 文案 | Matt Lever |
| 美术指导 | Helen Board |
| 导演 | Tom Tagholm |
| 制作公司 | Blink London |
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