ASICS - "ASICS X !llmind"

United Entertainment Group New York, 美国

6784

品牌: ASICS
国家: 美国

广告主: ASICS Corporation

标题	ASICS X !llmind
广告公司	United Entertainment Group
广告战役	I Move Me
广告主	ASICS Corporation
品牌	ASICS
首次发布日期	2018 / 10
行业领域	服装
哲学	While the sports brands of today continue to push their consumers to be faster, better and stronger than the pro-athletes splashed all over billboards, ASICS is continuing to celebrate the real people who are using movement in real, empowering ways. ASICS is unveiling the next chapter of the I MOVE ME campaign in North America, featuring two-time Grammy-nominated producer/DJ Steve Aoki and a new cast of storytellers from the worlds of music, culinary, art and sport. The new campaign builds upon its first iteration to explore the dynamic relationship between a sound mind and a sound body, the founding principal of the ASICS brand. I MOVE ME first launched in early 2017 as ASICS’ biggest marketing investment in over two decades, seeking to ultimately create a reason to get people moving. The new chapter of the campaign takes a wider look at the real-life ways people are exploring how physical movement is used as a catalyst for creative expression.
媒体类别	Web Film
长度	90 seconds
剪辑公司	Uppercut
着色	The Mill New York
Agency Producer	Zachary Fleming
创意总监	Jared Pearlman
Strategist	Tom Howells
美术指导	Drew Kassl
制作公司	Honor Society
导演	Ariel Danziger
执行制片	Megan Kelly
Head of Production	Carlo Pilgrim
Line Producer	Brooke McDaniel
摄影指导	Jackson Hunt
剪辑师	Paul La Calandra
Assistant Editor	Tyler Horton
制片	Lisa Sadek
Head of Production	Julian Williams
Flame Artist	John Geehreng
Colorist	Damien Van Der Cruyssen
Color Producer	Megan Rumph
Color Assist	Elias Nousiopoulos
Color Assist	Nate Seymour
Color Assist	Andrew Ceen
音乐	Echolab
Compositor	Steve Lynch
Sound Designer	gavin little
Compositor	gavin little