| 标题 | There's Nothing Comic About Dyslexia |
| Brief | Comic Sans is the most polarising font to date, due to its highly asymmetrical nature. While this irregularity makes it popular amongst the dyslexic community, it is also what makes designers despise it so much.By deconstructing Comic Sans, we were able to determine the characteristics that make it one of the most dyslexia-friendly fonts. Then, we used them to inspire a new typeface that adopts the same irregularity, except this time, in an aesthetically pleasing way.Inconstant Regular was created to bridge the gap between design and inclusivity, through its irregular shapes, three stylistic sets, and built-in variable accessibility features. Making it a font that can be tailored to fit infinite individual needs and desired typographic aesthetics. |
| 广告公司 | INNOCEAN Europe |
| 广告战役 | There's Nothing Comic About Dyslexia |
| 广告主 | Dyslexia Scotland |
| 品牌 | Dyslexia Scotland |
| 首次发布日期 | 2023 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | You’ve seen the memes, tweets, reels, and posts mocking Comic Sans and everyone who dares to use it. But did you know that Comic Sans actually helps people with dyslexia to read better? Yes, the most hated and despised font in the world actually has a superpower. So when our partners at Dyslexia Scotland asked for our help to raise awareness of the fact that 10% of the world’s population doesn’t have the right access to information, we knew just what to do. We threw Comic Sans at the world’s top designers and ran. And “why at them?”, you may ask. Well, designers are the ones who decide how things are presented. The problem is: they end up prioritising beautiful layouts over accessibility, and by doing so, fully exclude dyslexic people. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 执行创意总监 | Ricardo Wolff |
| 美术总监 | Maso Heck |
| 联合创意总监 | Anna Berlin |
| 联合创意总监 | Andrés Andrade |
| Designer | Elise Chastel |
| Designer | Paula Santos |
| Business Director | Mark Preston |
| 制片 | Valeria Preisler-Vogel |
| 制片 | Jan Vogel |
| 联合创意总监 | Marcelo Pignatari |
| Public Relations | Ellie Botwood |
| 设计 | Daniel Brokstad |
| 创意总监 | Daniel Brokstad |
| 首席创意官 | Gabriel Mattar |
| 设计师 | Julia Sachse |
| 文案 | Noha Fahmy |
| Creative Strategy | Odile Breffa |
| 摄影师 | Ragnar Schmuck |
| 设计师 | Nika Belskaia |
| 设计师 | János Hunor Vári |
| Chief Executive Officer (CEO) | Cathy Magee |
| Creative Lead | Katie Carmichael |