| 标题 | Ski |
| 广告公司 | Sancho BBDO |
| 广告战役 | Curves of the Logo |
| 广告主 | PepsiCo Inc. |
| 品牌 | Pepsi Light |
| 首次发布日期 | 2018 / 8 |
| 行业领域 | 软饮料，奎宁水 |
| 哲学 | This luscious print campaign was created by Sancho BBDO Colombia for Pepsi Light. The inspiration was born from playing with the Pepsi logo. Sancho BBDO believes that Pepsi Light is a product that encourages consumers to go out, move and be active. The Pepsi logo represents that movement and with a small twist its shape becomes waves, mountains, parachutes and more. |
| 媒体类别 | 平面 |
| 文案 | Fabián López 'Chompi' |
| 文案 | Camilo Torres |
| 文案 | Kyara Ortega |
| 美术指导 | Juan David Pardo |
| 美术指导 | Tatiana Serpa |
| 美术指导 | Sebastián Hernández |
| 执行创意总监 | Daniel Alvarez |
| 首席创意官 | Hugo Corredor |
| 首席创意官 | Giovanni Martinez |
| 插图画家 | Juan David Pardo |
| 插图画家 | Tatiana Serpa |
| Account Director | Rodrigo Salazar |
| Retouch | Tatiana Serpa |
| General Account Director | Javier Jimenez |
| 客户经理 | Juliana Ordoñez |
| Account Director | Rodrigo Salazar |
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