标题 | Home Fire Safety |
广告公司 | CHEP Network |
广告战役 | Home Fire Safety |
品牌 | QFES |
首次发布日期 | 2024 / 3 |
行业领域 | 公共安全、保健及卫生 |
哲学 | A young family retrospectively describe how they survived a house fire in new work for Queensland Fire and Emergency Services (QFES) created by the Brisbane office of advertising agency CHEP Network. The campaign aims to educate every Queenslander about the two important things they need to do to avoid a life-threatening situation in the event of a house fire. Having interconnected, photoelectric smoke alarms is a vital step in alerting occupants to fires faster. Legislation requiring the alarms be installed in every Queensland dwelling comes into effect in 2027. The campaign also stresses the importance of making a fire escape plan with an agreed meeting place and practising it with the entire family so everyone knows where to escape to in the event of fire. The campaign launched across television, outdoor billboards, digital and social media, and was shot by director Tristan Houghton of Taxi Films with stills photography by Aubrey Jonsson of Compadre Picture Co. |
媒体类别 | 电视 |
长度 | |
广告经理 | Kyra Dunstan |
广告经理 | Shannon McBride |
广告经理 | Jacinta Rebelo |
执行创意总监 | Phil Shearer |
Senior Art Director | Andrew Town |
Senior Copywriter | Laurie Ingram |
Senior Art Director | Shay Devery |
Senior Producer | Simone Greentree |
Strategy Director | Katie Peacock |
Managing Partner | Christine Gannon |
客户总监 | Alexandra Pavlos |
后期制作 | The Post Lounge |
Senior Post-production Producer | Brock Smith |
剪辑师 | Sue Schweikert |
Colorist | Brett Manson |
Flame Artist | Rachel O’Connell |
音频后期制作 | Rosco Audio |
制作公司 | Taxi Films |
导演 | Tristan Houghton |
执行制片 | Andrew Wareham |
制片 | Imogen Dick |
Stills | Compadre Picture Co. |
Stills Photographer | Aubrey Jonsson |