标题 | Parking |
广告公司 | Geller-Nessis Publicis |
广告战役 | Parking |
广告主 | Negishut |
品牌 | Negishut Israel |
Posted | 11月 2011 |
行业领域 | 慈善机构、基金、志愿者 |
广告口号 | It’s easy to park in a handicap spot, but do try to resist the urge |
剧情简介 | Some people tend to park their cars in an handicapped parking space just because it's easier and has a better access to the enrances of any mall or store. |
哲学 | Don't park in handicapped parking spaces. |
问题 | People tend to park in the handicapped parking spaces, taking the spaces from those who really need it. |
结果 | The campaign raised the awareness to the problem of parking in handicapped parking spaces. |
媒体类别 | 平面 |
摄影师 | Ariel Van Straten |
文案 | Guy Chosobski |
美术指导 | Moran Kal |
创意总监 | Roni Schnieder |